TAG Heuer announced his second collaboration with "art provocateur" Alec Monopoly. In this version there are two new watches: the TAG Heuer Formula 1 Alec Monopoly watch is a simple three-hand quartz model, while the TAG Heuer Carrera Alec Monopoly watch is an automatic chronograph. Both watches use fake watches Tag Heuer the same motif as the dial, the only difference in the presentation is the presence of sub-dials on the Carrera. Although the added functionality is an advantage, I much prefer the clear view offered by the Formula 1 model.
Collaborations are not new to TAG Heuer. The brand thrives on partnerships with ambassadors and event sponsorships. I often fear that they are not up to their watch releases, but their name has so much weight that they seem to sell well, however.
These artistic collaborations are perhaps the highlights of the brand's calendar for me. Other brands have forged similar relationships; Keith Haring and Grems for Swatch, Andr¨¦ Saraiva for Parmigiani, and Richard Orlinski for Hublot come to mind as obvious examples. TAG Heuer has had a lot of experience working with people outside the industry. As a result, their artistic pieces come off pretty well.
Alec Monopoly is a street artist who became fake watches famous during the financial collapse of 2007-2008. His luminous and accessible works often satirize financial institutions or legislation. His signature - a scribbled version of his name - adorns the bottom of the Carrera model and, in triplicate, forms the background of both quadrants.